Our Services

One size does not fit all when it comes to Street Teams and Walking Billboards. Street teaming has been a specialty of A-town Promotions for 20 years now! We are the 1st co in the state of Pennsylvania to purchase the Led Walking Backpack Billboards, and to utilize them in Promotional campaigns, now isn’t that exciting! A-town Promotions delivers quality results in innovated ways to ensure your marketing objectives are met. Our Street Teams and our AD Walkers are ready to hit the pavements in Philadelphia, New York and Atlantic City running to propel your Brand and campaign objectives to ensure the highest level of visibility throughout each in respected marketplace and the highest level of engagement with your targeted consumer at more of personal level than traditional advertising.

A-TOWN PROMOTIONS DESCRIPTION OF SERVICES


Experiential Marketing

Experiential Marketing Teams can interact with potential customers, start conversations, inform and make suggestions on entertainment, dining and other experiences.

Reach

  • Regional, national and international audiences
  • Personal engagement with visitors and with event attendees
  • Collateral distribution

Target

  • Walking billboards and experiential marketing teams offer general brand exposure and can target demographic and geographic audiences
  • Strategically place teams based on pedestrian traffic Create
  • Branded experience through costumed and choreographed activations
  • Combine experiential marketing teams with out-of-home assets for macro/micro marketing power
  • “WOW” by adding walking billboards to your experiential marketing campaign

Promote

  • Infiltrate pedestrian or event crowds with call-to-action messaging
  • Showcase products, apps, shows and attractions through tablet-based demonstration
  • Complement event staffing with Experiential Marketing teams

Three Levels of Engagement Available: Bronze, Silver & Gold

All Experiential Marketing Teams Include:

  • Minimum two (2) person experiential team for each level
  • Minimum four (4) hour shift per day
  • Branded Uniform (additional charge)
  • Client provided collateral (quotes available upon request)
  • Ability to analyze traffic patterns for maximum exposure

Benefits of Experiential Marketing

Effective Marketing Tool

  • 79% of brands are expected to increase their annual spending on experiential marketing
  • Nearly 80% saw a return on investment of 3:1 or more for each event
  • 81% of brands who used experiential marketing created brand awareness or saw their brand awareness increase
  • 62% said consumers gained greater product knowledge because of their event
  • 57% developed deeper consumer involvement

Generate Sales and Leads

  • 79% of companies surveyed said experiential marketing helped them increase sales
  • 74% of consumers surveyed said they were more likely to purchase a company’s product or service after interacting with an experiential marketing campaign

Consumers Can Experience Products with Their Senses

  • Experiential marketing allows consumers to feel, touch, taste, hear and smell a product
  • Shoppers are more likely to buy food and beverages if they can sample them before purchasing
  • Incentives such as coupons can also help consumers experience with their senses

Allows Brands to Interact Directly with Consumers

  • Experiential marketing gives consumers the chance to directly interact with people at their favorite brands
  • A positive person-to-person interaction is much more likely to stick in consumers’ minds and keep them returning

Helps Brands Convey Their Values and Mission

  • Consumers are more likely to feel loyal to a brand when they share values
  • Experiential marketing creates a captive audience waiting to absorb a brand’s message through a set of tactile experiences
  • Conveying values through words and experiences makes them more memorable Source: http://www.factory360.com/top-10-benefits-of-experiential-marketing

Bronze Level: Field Promoters

  • Basic street team collateral distribution
  • On average 75-100 pieces of collateral will be passed out by each team member per hour
  • Educated on basic talking points provided by client
  • Minimal training provided
  • Limited one-on-one engagement
  • Assigned representative(s) based on need and availability

Silver Level: Brand Ambassadors

  • Mid-level engagement skill sets
  • On average 50-75 pieces of collateral will be passed out by each team member per hour
  • Educated on multiple talking points provided by client
  • Active training with A-Town Promotions
  • Proactive one-on-one engagement with target audience
  • Assigned representative(s) based on need and availability

Gold Level: Model Ambassadors

  • High-level engagement skill sets
  • On average 50-75 pieces of collateral will be passed out by each team member per hour
  • On property – works collaboratively with box office and client staff
  • Provides feedback
  • Daily reports
  • Functions as an extension of property management to achieve client objectives
  • Extensive and in-depth training with the client
  • Well versed on client brand and talking points regarding property, product and processes
  • Knowledgeable, friendly and proactive engagement with public
  • Engage with the ability to educate tourists on collateral materials, including rack cards to iPads
  • Headshots and measurements available to select specific model requirements

Select an option from the list below:

   Video & Led Backpack Billboards
   (APAM) Atown Promotions Advertising Media Ad walkers
   Tablets Marketing
   Model Brand Ambassadors
   Brand Ambassadors
   Walking Billboards
   Street Teams
   Consulting
   Distribution Teams (Flyer Drops)
   Graphic Design and Print Service
   Advertising
   Guerilla Marketing