This is the 1st time that the Lehigh Valley has its own Hip-Hop Station! THE ALL-NEW NONSTOP HIP-HOP LOUD RADIO 106.9 FM/ 99.5 FM . We approached them and asked them if they were in need of more Advertisement or promotion for their Brand! They said, what do you have in mind? We said, the Blues, Brews & Barbecue Festival. They said, were interested!
To help THE ALL-NEW NONSTOP HIP-HOP LOUD RADIO 106.9 FM/ 99.5 FM raise awareness about their station. We utilized our "New Video/Led Backpack Billboard advertisement! The Backpack Billboard advertisement allowed LOUD RADIO to have a walking advertisement at the festival! We encouraged attendees at the festival to scan their QR CODE on the static posters on the Video/Led Backpack Billboard and to have watch their Digital Ad on our LED screen.
To help THE ALL-NEW NONSTOP HIP-HOP LOUD RADIO 106.9 FM/ 99.5 FM raise awareness about their station and encourage attendees at the festival!
Our team welcomed the festival attendees.
It was important that our team move freely at the festival to get in front of as many people as we could to showcase our clients Brand
2021 Blues, Brews & Barbecue Festival
Between 9th - 5th Hamilton St. Allentown
We successfully got 60 scans from the festivals attendees!
There was approximately 10,000 people in attendance at the 2021 Blues, Brews & Barbecue Festival
We moved freely throughout the festival encouraging people to come and scan my clients QR code and download their app
Source: Owner- Pat Cerullo
He was very please at the increase of listeners from the campaign and thanked us for helping spread the word