One size does not fit all when it comes to Street Teams and Walking Billboards. Street teaming has been a specialty of (APAM) for years now! We are the 1st co in the state of Pennsylvania to purchase the Video/Led Walking Backpack Billboards, and to utilize them in Promotional campaigns, for our clients to get their brand in front of more qualified prospects, now isn’t that exciting! (APAM) delivers quality results in innovated ways to ensure your marketing objectives are met. Our Street Teams and our AD Walkers are ready to hit the pavements in Philadelphia, New York and Atlantic City running to propel your Brand and campaign objectives to ensure the highest level of visibility throughout each in respected marketplace and the highest level of engagement with your targeted consumer at more of personal level than traditional advertising.
A-TOWN PROMOTIONS DESCRIPTION OF SERVICES
Experiential Marketing
Experiential Marketing Teams can interact with potential customers, start conversations, inform and make suggestions on entertainment, dining and other experiences.
Reach
- Regional, national and international audiences
- Personal engagement with visitors and with event attendees
- Collateral distribution
Target
- Walking billboards and experiential marketing teams offer general brand exposure and can target demographic and geographic audiences
- Strategically place teams based on pedestrian traffic Create
- Branded experience through costumed and choreographed activations
- Combine experiential marketing teams with out-of-home assets for macro/micro marketing power
- “WOW” by adding walking billboards to your experiential marketing campaign
Promote
- Infiltrate pedestrian or event crowds with call-to-action messaging
- Showcase products, apps, shows and attractions through tablet-based demonstration
- Complement event staffing with Experiential Marketing teams
Three Levels of Engagement Available: Bronze, Silver & Gold
All Experiential Marketing Teams Include:
- Minimum two (2) person experiential team for each level
- Minimum four (4) hour shift per day
- Branded Uniform (additional charge)
- Client provided collateral (quotes available upon request)
- Ability to analyze traffic patterns for maximum exposure
Benefits of Experiential Marketing
Effective Marketing Tool
- 79% of brands are expected to increase their annual spending on experiential marketing
- Nearly 80% saw a return on investment of 3:1 or more for each event
- 81% of brands who used experiential marketing created brand awareness or saw their brand awareness increase
- 62% said consumers gained greater product knowledge because of their event
- 57% developed deeper consumer involvement
Generate Sales and Leads
- 79% of companies surveyed said experiential marketing helped them increase sales
- 74% of consumers surveyed said they were more likely to purchase a company’s product or service after interacting with an experiential marketing campaign
Consumers Can Experience Products with Their Senses
- Experiential marketing allows consumers to feel, touch, taste, hear and smell a product
- Shoppers are more likely to buy food and beverages if they can sample them before purchasing
- Incentives such as coupons can also help consumers experience with their senses
Allows Brands to Interact Directly with Consumers
- Experiential marketing gives consumers the chance to directly interact with people at their favorite brands
- A positive person-to-person interaction is much more likely to stick in consumers’ minds and keep them returning
Helps Brands Convey Their Values and Mission
- Consumers are more likely to feel loyal to a brand when they share values
- Experiential marketing creates a captive audience waiting to absorb a brand’s message through a set of tactile experiences
- Conveying values through words and experiences makes them more memorable Source: http://www.factory360.com/top-10-benefits-of-experiential-marketing
Bronze Level: Field Promoters
- Basic street team collateral distribution
- On average 75-100 pieces of collateral will be passed out by each team member per hour
- Educated on basic talking points provided by client
- Minimal training provided
- Limited one-on-one engagement
- Assigned representative(s) based on need and availability
Silver Level: Brand Ambassadors
- Mid-level engagement skill sets
- On average 50-75 pieces of collateral will be passed out by each team member per hour
- Educated on multiple talking points provided by client
- Active training with A-Town Promotions
- Proactive one-on-one engagement with target audience
- Assigned representative(s) based on need and availability
Gold Level: Model Ambassadors
- High-level engagement skill sets
- On average 50-75 pieces of collateral will be passed out by each team member per hour
- On property – works collaboratively with box office and client staff
- Provides feedback
- Daily reports
- Functions as an extension of property management to achieve client objectives
- Extensive and in-depth training with the client
- Well versed on client brand and talking points regarding property, product and processes
- Knowledgeable, friendly and proactive engagement with public
- Engage with the ability to educate tourists on collateral materials, including rack cards to iPads
- Headshots and measurements available to select specific model requirements
Select an option from the list below: