APAM Digital+ Direct Mail Marketing

Overview
APAM DIGITAL + DIRECT MAIL MARKETING
The Easy Way to increase Profitability

Digital Channels

Direct Mail Marketing
 
Goal
Direct Mail works great with a Digital with a Digital Marketing Strategy
Every great marketing strategy uses multiple channels.
Smart marketers wouldn't run just Facebook and Instagram ads. They would also do paid search ads and even use SEO to increase traffic!
You shouldn't only invest in direct mail, it should be an integral part in your marketing weaponry!
Combining direct mail and digital marketing to increase loyalty with their customers
 
Campaign
Full service Direct Mail
Plan, create, lists & Data, Mailing Tracking
Retargeting
Automated Mail
Postcards
 
Results
Digital + Direct Mail Marketing has the higher response rates are 84% higher than all digital channels combined.

88% of consumers purchase intent is expressed online.

Relevant direct mail influences 83% of purchases

91% of consumers are more likely to shop with brands that provide offers specific and relevant to them.

80% of customers are more likely to purchase products or services from brands that provide personalized experiences.

71% of consumers feel frustrated when shopping
 
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