Overview
Our client is Megan Colon Owner-Operator of Straight A Uniforms. I asked her how is business in this new location? She then replied, and said, it is getting there. But was faced with a new challenge because the new location cannot house as many customers as their old location could easily accommodate for the upcoming Back to School rush! In addition to letting my existing customers know that I'm at a new location
I proposed a specific solution for her problem! Are you interested in doing a Out of home Advertising that will make huge impact and exposure for your Brand! Stand alone advertising means your message stands out from your competitors unlike local newspapers and radio ads. In addition to that we
can pass out your sales flyers and rely and talking points to your targeted audience. Megan quickly said , I'm excited how do we get started!
Goal
Our aim was to get in front of our clients Targeted Audience which is the parents of the students in the Allentown School District. Rely to the Parents that the store is in a new location. Promote the current sales promotions and encourage Parents to book their an appointments online in advance to get their children in and fitted and avoid standing in long lines.
Increase in store sales by putting Straight A Uniforms Brand in front of more Qualified Prospected from hand to hand flyer distribution.
Create a constant advantage of Straight A Uniforms Walking Backpack Billboard by positioning their advertisement directly lead potential customers to the store and buy their products.
Campaign
Straight A Uniforms 2019 Spring/Summer Back To School Scrolling Led Backpack Billboard Campaign: Start date: 4/1/2019
End date 9/7/2019
Covered high traffic locations where Straight A Uniforms' Target Audience frequents within the host city Allentown, Pa (ASD -Allentown School District)
Results
We raised the level visibility of Straight A Uniforms Brand in the marketplace by covering a total of Seven outdoor Block Parties/Festivals and One Indoor Community event.
Covered high traffic locations such as city parks where Straight A Uniforms' Target Audience frequents within the host city Allentown, Pa (ASD -Allentown School District). We successfully passed out over 20,.000 flyers during the campaign.
Lehigh Valley Puerto Rican Festival 2019 ( Scrolling Led Backpack Billboard was seen by 15,000 Festival Attendees ).
Blues, Brews, & Barbeque Festival ( Scrolling Led Backpack Billboard was seen by ( 10,000 Festival Attendees).
7th Annual Lehigh Valley Children's Festival ( Scrolling Led Backpack Billboard was seen by ( 600 Festival Attendees ).
Puerto Rican Culture Preservation 2019 "BACK TO SCHOOL GIVEAWAY" location ( 100 Block of 2nd St, Allentown, Pa ( Scrolling Led Backpack Billboard was seen by ( 500 attendees ).
Senator Pat Browne's 2019 Community & Family Expo , location ( PP&L Center, Allentown, Pa ) ( Scrolling Led Backpack Billboard was seen by ( 500 people who attended the expo).
*Testimonial
(Source ) Megan Colon Owner of Straight A Uniforms : I'm very please by the consistent visibility that APAM provided my Brand within the Allentown School District. (ASD) , with the walking advertisement that my brand was displayed on .They are professionals engaging with my target audience and their flyer distribution is why we had a successful Back to School sales campaign! I highly recommend you put your Brand in their hands!
Megan Colon- Owner of Straight A Uniforms