2019 Blues, Brews, & Barbecue Festival

Overview
2019 Blues, Brews, & Barbecue Festival : For the first time, the PEEPS(R) brand was opening its factory doors to the consumers while giving back through a partnership with the United Way of Greater Lehigh Valley (UWGLV). This partnership resulted in the launch of a nationwide sweepstakes, entitled PEEPS(R) Helping Peeps Sweepstakes.
APAM was asked to help raise awareness of the sweepstake which had a grand prize of a trip for four to experience the ultimate behind the sciences tour at the PEEPS(R) factory, located in Bethlehem, PA. To enter, Just Born Quality Confections encouraged fans to make a five dollar or more or donation via-text-to-give (UWGLV) that went towards supporting community schools.

To help Just Born Quality Confections raise awareness about this initiative at PEEPSFEST(R) we utilized our *New Sleek Unique Scrolling Led Backpack Billboard advertisement! The Backpack Billboard allowed Just Born Quality Confections to have a walking advertisement for PEEPS(R)Helping Peeps all throughout the grounds of PEEPSFEST(R). We also greeted the festival attendees as they entered the venue and passed out flyers while wearing the Scrolling Led Backpack Billboard Model!
 
Goal
Help Just Born Quality Confections raise awareness about PEEPS(R) Helping Peeps Sweepstakes and encourage PEEPSFEST(R) attendees to donate $5 for a chance to win a behind the scenes tour of the PEEPS(R) factory to help community schools.

Our team welcomed PEEPSFEST(R) attendees and passed out flyers for the PEEPS(R) Helping Peeps Sweepstakes.
Iit was also important that our team be able to move freely throughout the indoor and out door venue as we promoted the sweepstakes.
 
Campaign
APAM: To be continued
 
Results
APAM: To be continued