Overview
We were approached by Dominic Germano the Owner-Operator of Maingate Nightclub , and he expressed his concern to us about the marketing and promoting this event! He told us that their cannot be any Poster Boards put on Telephone poles, or on Street light poles. From that we knew which Marketing strategy and tactics that we needed to implement to ensure consistent visualization of Maingate Brand and event!
He made us the Exclusive Responsible Promotions Agency of this event. In addition to that we were in charge of all the General admission/ V.I.P. ticket sales for this event .
Goal
To increase Maingate Night Clubs The L.O.X. event by getting there brand in front of the targeted audience and increase their bottom line with out Marketing and promotions and push the targeted audience to purchase advance tickets at the venue's Box Office, ticketmaster.com, and at New York Urban.
To position Maingate Nightclubs Brand (P.O.P) Productions of Promotions ( Posters and flyers in the sights of hundreds of Potential prospects everyday in the A.B.E. marketplace, Allentown, Pa - Bethlehem, Pa - Easton, Pa
Campaign
1 Month Street Promotional Campaign leading up to the events date 04/04/2015
Duration of the campaign ( 5 Hrs.) 9pm-2am
Campaign locations: A.B.E. , Allentown, Pa - Bethlehem, Pa - Easton, Pa
Results
Created an overall awareness and visibility for Maingate Nightclubs' The L.O.X. event 04/04/2015 , 448 N. 17th St. Allentown, PA\a 18104, Allentown Fairgrounds. 1300 people in attendance!
This was a SOLD OUT event the day before the show. We only sold 50 tickets at the door the the day of the show. We unfortunately had to turn people away at the door after we accepted cash from 50 people. Everyone else that came to the door had an advance ticket.
5000 flyers were passed out for this campaign to prospects in the A.B.E. marketplace.
300 Poster boards were prominently displayed in high traffic locations throughout the A.B.E. marketplace.
500% ROI
Source: Dominic Germano - Owner-Operator Maingate Nightclub Telfair INC.
APAM Testimonial: There's no other choice in Promotions to go with! I've always respected the way Jermaine carries himself and conducts business! I highly endorse APAM to market and promote your Brand or event!
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