DETROIT LIONS LINEBACKER ANDREW BATTLE's OFFSEASON BASH! WITH DJ GREEN LANTERN FRIDAY 11TH 2005 @ 520 Hamilton St. Allentown, Pa

Overview
Andrew Battle had approached us about wanting to do an event. We said, ok cool! We then were able to secure the talent for the party and vacillate the venue.. This was the 1st Urban event in the venue's history!

APAM was asked to promote this event and to utilize our skills and network to raise awareness about our clients party!
Our vigorously flyer distribution allowed us to get in front of the Target audience demographic to create a enormous word of mouth buzz throughout the A.B.E. Marketplace.
 
Goal
To bring an every day awareness to our Clients Party and encourage the Target demographic to attend this event !


Our team welcomed people to this event while passing out flyers.

It was very important to the success of this party to maintain a constant visualization out in the community to ensure a successful turnout for this party!
 
Campaign
Jan 10th 2005 to Feb 11th 2005
Crocodile Rock Cafe"

 
Results
We successfully passed out 5000 flyers to the targeted audience for this event and put up 200 Poster boards for this event!
There were 1000 people in attendance at this party!

We moved freely throughout the A.B.E. marketplace passing out flyers for this event! In addition to that we keep a constant visualization for this party out in the community by using permission based marketing!

We successfully acquired and coordinated Four area businesses Sponsorships for this party! Which covered the cost for ( P,O.P) products of promotions
flyers. posters, and travel and hospitality requirements therefore increasing the ROI for our client!